People Know How
Client: People Know How
Branding, editorial, social media graphics, video editing, web design and communications for charity People Know.
This brand and communications work allowed the charity to grow into a nationally recognised organisation representing social innovation and social change. Derived from the concept that people really do know how, the brand uses at its base the figure of a person as a logo and bright colours to represent innovation. From there, the rounded typography and block colours represent a friendly approach, complemented by a tone of voice that allows for friendliness, positivity and clarity without sacrificing professionalism.
The brand was then applied to designs and communications across the charity including banners, flyers, publications, business cards, staff ID cards, social media and presentation and document templates.
In addition to the main brand, various sub-brands were also created including Reconnect, Positive Transitions, All Aboard and Connect Four, as well as a national campaign Connectivity Now and various strategic communications and annual reports.
This brand and communications work allowed the charity to grow into a nationally recognised organisation representing social innovation and social change. Derived from the concept that people really do know how, the brand uses at its base the figure of a person as a logo and bright colours to represent innovation. From there, the rounded typography and block colours represent a friendly approach, complemented by a tone of voice that allows for friendliness, positivity and clarity without sacrificing professionalism.
The brand was then applied to designs and communications across the charity including banners, flyers, publications, business cards, staff ID cards, social media and presentation and document templates.
In addition to the main brand, various sub-brands were also created including Reconnect, Positive Transitions, All Aboard and Connect Four, as well as a national campaign Connectivity Now and various strategic communications and annual reports.
During the pandemic People Know How provided over 3,000 devices to the community. Originally the project did not sit within a service and therefore was marketed in the main People Know How branding, during which time I created the video below.
