Connect Four
Client: People Know How
Connect Four is a concept and events programme that centres on the idea of driving social innovation through collaboration across the four sectors, breaking the sector bubbles towards working together to effect social change and entrenched solve social issues.
This project included full communications and design, including the creation of the name, concept, branding, promotional materials and coordination of the events, including Connect Four: Launch in November 2019 and Connect Four: Digital Inclusion in November 2020.
In 2022 People Know How began managing 1 Waterfront Avenue and dubbed this site ‘Connect Four’, bringing the concept to life in a permanent physical space by offering offices and events space promoting cross-sectoral collaboration. This required design for interior wall decals and management of the promotion of the building.
This project included full communications and design, including the creation of the name, concept, branding, promotional materials and coordination of the events, including Connect Four: Launch in November 2019 and Connect Four: Digital Inclusion in November 2020.
In 2022 People Know How began managing 1 Waterfront Avenue and dubbed this site ‘Connect Four’, bringing the concept to life in a permanent physical space by offering offices and events space promoting cross-sectoral collaboration. This required design for interior wall decals and management of the promotion of the building.
Publication design
The visual identity for Connect Four was derived from my design of the Strategic Plan and accompanying website that we launched during the 2019 launch event.
Building interior design
In 2022 People Know How began working with Edinburgh Palette to manage Connect Four, a space for social innovation and cross-sectoral collaboration in the heart of Ednburgh’s Waterfront area. I created decals, promotion and branding for the space.
Promotion
Leading up to events, I use Eventbrite pages and HTML invitations for invited guests. I also create bespoke social media campaigns to allow our followers’ voices to be heard in the events. Campaigns frequently include polls and questions, the results of which were shared at the events.
Event design
Events take the branding into the three-dimensional space through banners, printed materials, tablecloths, vinyl, lanyards, table numbers, WiFi cards, mini Connect Four games and printed materials. 
Web design and development
The Connect Four webpages on the People Know How website are interactive and innovative to reflect the theme of the event and the visual identity. They bring together information about events with collation of findings from past events.
Social Innovation Network
The Connect Four events led to the development of a Social Innovation Network, connecting representatives and organisations in the social innovation space across the globe and sharing our respective news with one another through a quarterly HTML newsletter.
